It’s everyone’s favorite time of year: Time to send a metric ton of emails. Yes, email can seem like a powerful drug to boost sales, particularly during the holidays. For some in your company, it might seem like more sending = more revenue. But striking the right...

Pushing send is scary. Pushing send during the holidays–when volumes are ramped up and pressure to deliver revenue is heightened–is scariest.  But fear not. We have a plan for prepping yourself and your team so that you can send with total confidence and even be the...

“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is...

Every year holiday sending volume increases dramatically, with email remaining the linchpin of most e-commerce operations in our transformed world. Last year almost 6.8 billion emails were sent on Black Friday and over 7 billion emails were sent on Cyber Monday on the...

When we think of deliverability and big email impact, the behemoth direct-to-consumer senders often come to mind as the ones that need to nail it in the inbox. But that’s not exactly fair. With a longer sales cycle, smaller list sizes and a pile up of...