“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. A well-crafted subject line is arguably...

Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to back off or maybe they...

Most marketers will definitely agree that data is important. We’d like to believe that it drives what we do in any modern digital program. Data is holy, right? But there’s one area in which many email marketers are under-informed on the performance of their program:...