SMS Journeys Allow Marketers to Test Replies & Interactions in Real Time

Written by
Inbox Monster

July 30, 2024

SMS is attractive to marketers because it’s immediate, personal and absurdly effective for certain communications types. Also true: It’s expensive to pull off. And because it’s so intimate, customers expect you to get it right 100 percent of the time. 

Inbox Monster announces today new testing tools for SMS that let marketers know if they’re getting it right, before they mash the send button. While the SMS testing and rendering tool has already revolutionized the pre-send workflow for many enterprise brands that lean on SMS, the ability to test complex, interactive journeys is a game changer. 

Customers can now perform full journey testing for SMS campaigns at all major carriers in North America on actual devices, being sure that replies, verifications and promo codes are all functioning as planned ahead of time. 

For example, a welcome text might include the prompt to text “YES” to continue to see more deals and offers via SMS. Marketers can make sure that these messages actually trigger an opt in and are working smoothly. 

 

 

Another use case might be a prompt asking customers to reply to receive a promo code for their first purchase. This can also be tested across carriers to see how quickly and accurately the code populates. 

QA teams can rejoice. They will no longer have to hunt around the office or virtual office, looking for colleagues who use different carriers so they can send test campaigns. (And their colleagues will probably enjoy being badgered a little less themselves.) For more information on this new feature, feel free to get in touch via our website or at sales@inboxmonster.com

Related Articles

Check Out Apple’s AI Previews Before You Send

Check Out Apple’s AI Previews Before You Send

Apple released Apple Intelligence (Apple AI) with the release of the iPhone 16 this past October. Apple Mail (the default mail client on the iPhone) leverages Apple AI and has started replacing preview text of emails within the Locked Screen, List Screen and Message...

Live Previews: A Revolution for Interactive Email Testing

Live Previews: A Revolution for Interactive Email Testing

Inbox Monster announces today a new way to test interactive content and animation in email: Live Previews.  Testing the support for interactive elements has long been a challenge that holds email makers back. It’s impractical to send test emails to all types of...

The Sending Scaries: Real Stories From The Email Geek Community

The Sending Scaries: Real Stories From The Email Geek Community

It’s spooky season, and if there’s anything scarier than mysterious creatures lurking in the dark, it’s sending a holiday campaign and realizing something has gone horribly wrong. You’ve been there: deadlines breathing down your neck, endless rounds of testing, and...