The Best Data Visualization Emails

Written by
Laura Sullivan

February 2, 2023

Here at Inbox Monster, we love deliverability, data and everything email-geeky. But we also love getting a delightful email. Whether the subject line made us crack a smile or the personalization was on point, good email is just great. So, we’d like to bring you this series in which we call out some really delightful emails that have hit our inbox.

As last year came to a close, we got a number of exceptional year in review emails. These uber-personalized sends often include graphs, data and visualizations that help us take a look back at our relationship with a brand. The best ones help you to see how much a particular service or platform was a part of your life. They delight by re-imagining your customer data in new ways. Here are a few of our favorites:

Brand: Upwork

What we love about it:

With bright, eye-catching color blocks, this gridded year in review email stood out. We especially love its creative copywriting. The opening paragraph (while a little lengthy) hooked us in with the wacky picture that it painted. Even though we’re not power users of the Upwork platform, the stats kept our interest with their quippy subheads. Delicious data, indeed!

Brand: Mirror/Lululemon Studio

What we love about it:

This sleek email gives an amazing weekly snapshot of your workouts, along with a yearly look back with quick-to-understand bar charts. It manages to effortlessly blend your own data with some marketing content, encouraging referrals and making a customer service contact simple.

Brand: Delta Skymiles

What we love about it:

Air travel stats are irresistible and Delta has managed to wrap up the year with a beautiful recap email. The background imagery helps to bring together what can sometimes seem like a disconnected group of data points. Weaving in the stats of the larger Skymiles community is a nice touch for those who have less meaty numbers to dig into.

Related Articles

Mike Means Joins Inbox Monster, Bringing Enterprise CRM Growth Expertise

Mike Means Joins Inbox Monster, Bringing Enterprise CRM Growth Expertise

Inbox Monster announced today in a press release that Mike Means will be joining the team as Head of Global Sales, increasing the email signals platform’s firepower at a crucial moment of growth and innovation. The platform has shown impressive growth in the last two...

Our Learnings from Inbox Expo

Our Learnings from Inbox Expo

We had an absolutely brilliant time last week connecting with email geeks of all stripes (and nationalities!) at Inbox Expo in Valencia, Spain. The sense of community and collaboration at this event was overwhelming. Here are just a few of the nuggets we walked away...

Get More Intel & Clarity with Our Expanded Signals Network

Get More Intel & Clarity with Our Expanded Signals Network

Last month, we completed a spam trap expansion that significantly increased our visibility into traps of various forms worldwide, making Inbox Monster the largest spam trap network. We’re here to empower marketers with more inbox signals so they can make smarter...