Latest Articles
Making Peace with Email Mistakes
Typos, date errors, broken URLs, empty emails, failed merge tags and more… we’ve all experienced the anxiety of pushing the send button, only to realize that something is amiss. Truth be told, when you’re running an enterprise email program,...
The Monster Guide to Blocklists
Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up. When...
More Than Just a Confirmation Email
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or...
Mailstream Tracking Tool Gives a New Level of Confidence
Today we're excited to release a new mailstream tracking platform that will arm marketers and compliance teams with more confidence that their email policies are being followed and their data is secure. Through a simple interface, marketers create...
A Fresh Approach to Abandoned Cart Emails
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart...
