Why BIMI Should Make a Comeback in 2024
Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints...
The Email Community’s Take on Twitter/X
Two years after Elon Musk announced that he was buying X (“formerly known as Twitter”), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the most popular...
A Situação da Economia das Newsletters em 2024
“Newsletter é uma palavra genérica e gasta” – é assim que o Drew Price, Head de Product Marketing e líder de Marca, iniciou um post recente que compartilhou no LinkedIn. “Nem todos podem criar um conceito emblemático que sirva como uma...
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