The Monster Guide to Sending Frequency
Email can seem like a powerful elixir to boost sales. For some in your company, it might seem like more sending = more revenue. But striking the right cadence or sending frequency is actually a little more nuanced if you want to protect deliverability and the bottom...
More Than Just a Confirmation Email
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
A Fresh Approach to Abandoned Cart Emails
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
Grab Attention with a Brand-Forward Welcome Email
A good welcome email serves multiple purposes for a brand: managing expectations, showcasing products/services and setting the brand apart from other emails that land in our inboxes. Inbox differentiation has never been a harder task than it is today, but fortunately,...
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