More Than Just a Confirmation Email
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
A Fresh Approach to Abandoned Cart Emails
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
Grab Attention with a Brand-Forward Welcome Email
A good welcome email serves multiple purposes for a brand: managing expectations, showcasing products/services and setting the brand apart from other emails that land in our inboxes. Inbox differentiation has never been a harder task than it is today, but fortunately,...
Improve Subscriber Engagement (& Deliverability) Without Leaving the Promo Tab
“How can I avoid landing in the promotions tab?” It’s one question that can make email practitioners roll their eyes on cue. It has even inspired its own genre of email geek memes. While many senders still try to find creative workarounds, there has actually never...
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