Inbox Monster announces today a new way to test interactive content and animation in email: Live Previews.Ā Testing the support for interactive elements has long been a challenge that holds email makers back. Itās impractical to send test emails to all types of...
In our shrinking world, most brands translate their email campaigns into at least a few languages. The reality of translation can be a tough one, though, with teams outsourcing work and exploding their production times to accommodate different versions of each send.Ā ...
In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience.Ā Once again, this announcement forces marketers to figure out how to deal with those new features, and how theyāll affect how emails show up in the inbox....
SMS is attractive to marketers because itās immediate, personal and absurdly effective for certain communications types. Also true: Itās expensive to pull off. And because itās so intimate, customers expect you to get it right 100 percent of the time.Ā Inbox Monster...
Weāre thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
Two years after Elon Musk announced that he was buying X (āformerly known as Twitterā), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the most popular...
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