Apple Brings AI to its Mail App ā What Does it Mean For You?
In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience.Ā Once again, this announcement forces marketers to figure out how to deal with those new features, and how theyāll affect how emails show up in the inbox....
SMS Journeys Allow Marketers to Test Replies & Interactions in Real Time
SMS is attractive to marketers because itās immediate, personal and absurdly effective for certain communications types. Also true: Itās expensive to pull off. And because itās so intimate, customers expect you to get it right 100 percent of the time.Ā Inbox Monster...
Personalize at Scale with Confidence
Weāre thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
The Email Community’s Take on Twitter/X
Two years after Elon Musk announced that he was buying X (āformerly known as Twitterā), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the most popular...
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