In our shrinking world, most brands translate their email campaigns into at least a few languages. The reality of translation can be a tough one, though, with teams outsourcing work and exploding their production times to accommodate different versions of each send. ...
SMS is attractive to marketers because it’s immediate, personal and absurdly effective for certain communications types. Also true: It’s expensive to pull off. And because it’s so intimate, customers expect you to get it right 100 percent of the time. Inbox Monster...
We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
Dois anos após Elon Musk anunciar que estava comprando o X (antes conhecido como Twitter), e após diversas mudanças turbulentas na gerência e operação, como empresas que enviam newsletter se adaptaram a essa mudança de marca? Nós analisamos como algumas das mais...
Caso você não tenha ouvido falar e vive em uma ilha deserta livre de informações sobre email: Duas gigantes do email, Google e Yahoo, anunciaram que todo enviador de emails em massa precisam ter uma política de DMARC clara funcionando, de imediato, junto a alguns...
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