For the Love of Unsubscribe

For the Love of Unsubscribe

by | Jul 2, 2024 | Blog, Deliverability, Strategy

In today’s digital landscape, the “unsubscribe” button is more than a formality—it’s a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
Making Peace with Email Mistakes

Making Peace with Email Mistakes

by | Aug 7, 2023 | Blog, Strategy

Typos, date errors, broken URLs, empty emails, failed merge tags and more… we’ve all experienced the anxiety of pushing the send button, only to realize that something is amiss. Truth be told, when you’re running an enterprise email program, mistakes are bound to...
More Than Just a Confirmation Email

More Than Just a Confirmation Email

by | Jun 28, 2023 | Blog, Engagement, Strategy

Transactional emails. Yes, the “order confirmation” ones.  Think that’s all there is to it? Think again.  The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....