Almost a full year after ChatGPT stormed into our lives, it seems like the hype around AI has mellowed down a little. Plenty of AI-powered tools are emerging on a daily basis, and now the questions around and about AI are shifting as well. When it comes to email...
The holiday season is just around the corner, and many brands are now in the final stretch before sending their sale, pre-sale and pre-pre-sale emails. With the competition for subscribers’ attention becoming more and more difficult –and with marketers just feeling...
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
A good welcome email serves multiple purposes for a brand: managing expectations, showcasing products/services and setting the brand apart from other emails that land in our inboxes. Inbox differentiation has never been a harder task than it is today, but fortunately,...
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