It’s spooky season, and if there’s anything scarier than mysterious creatures lurking in the dark, it’s sending a holiday campaign and realizing something has gone horribly wrong. You’ve been there: deadlines breathing down your neck, endless rounds of testing, and...
Ah, the elusive Year In Review email—likely the most lengthy and difficult one you’ll create all year. Unlike your ongoing newsletters, product announcements, or confirmation emails, the Year In Review email is the most personalized one you’ll send, so it’s safe to...
In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience. Once again, this announcement forces marketers to figure out how to deal with those new features, and how they’ll affect how emails show up in the inbox....
A autenticação de domínio sempre foi um tema importante, mas se tornou ainda mais esse ano. As novas regras do Google e Yahoo exigem que as marcas façam a autenticação correta de seus domínios com SPF, DKIM e DMARC, além de ter muita atenção com suas reclamações de...
Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints...
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