Latest Articles

Making Peace with Email Mistakes

Typos, date errors, broken URLs, empty emails, failed merge tags and more… we’ve all experienced the anxiety of pushing the send button, only to realize that something is amiss. Truth be told, when you’re running an enterprise email program,...
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The Monster Guide to Blocklists

Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up.  When...
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More Than Just a Confirmation Email

Transactional emails. Yes, the “order confirmation” ones.  Think that’s all there is to it? Think again.  The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or...
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