Recent Articles

Your Holiday Deliverability Questions

Sep 19, 2024
No matter how much we prep, the holiday sending season is just a lot. We’ve all heard the tried and true advice and combed through the astronomical numbers. But our customers have some really good questions that we just haven’t heard before. Here’s...
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For the Love of Unsubscribe

For the Love of Unsubscribe

Jul 02, 2024
In today's digital landscape, the "unsubscribe" button is more than a formality—it's a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
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Why BIMI Should Make a Comeback in 2024

May 22, 2024
Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on...
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How to Explain DMARC to Your Boss

Mar 07, 2024
ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from...
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