The Monster Guide to Blocklists
Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up. When launch day comes, the...
Improve Subscriber Engagement (& Deliverability) Without Leaving the Promo Tab
“How can I avoid landing in the promotions tab?” It’s one question that can make email practitioners roll their eyes on cue. It has even inspired its own genre of email geek memes. While many senders still try to find creative workarounds, there has actually never...
Our Learnings from Inbox Expo
We had an absolutely brilliant time last week connecting with email geeks of all stripes (and nationalities!) at Inbox Expo in Valencia, Spain. The sense of community and collaboration at this event was overwhelming. Here are just a few of the nuggets we walked away...
The Monster Guide to Spam Traps
One of the most common and enduring questions we get asked from our customers: What do all these different spam traps mean? As we increase the amount of signals in our platform, we thought it might be good to come up with a way for all of us to keep tabs. So here are...
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