The Monster Guide to Sending Frequency
Email can seem like a powerful elixir to boost sales. For some in your company, it might seem like more sending = more revenue. But striking the right cadence or sending frequency is actually a little more nuanced if you want to protect deliverability and the bottom...
Say Goodbye to Holiday Send Anxiety (Buh-Bye, Send-xiety)
Pushing send is scary. Pushing send during the holidays–when volumes are ramped up and pressure to deliver revenue is heightened–is scariest. But fear not. We have a plan for prepping yourself and your team so that you can send with total confidence and even be the...
Apple iOS 17: What Does It Mean for Email Marketers?
Apple has recently rolled out its iOS 17, and there are a few items to note for the email community. This has a familiar feel to many of us: In 2021, Apple rolled out iOS 15 with the new Apple Mail Privacy Protection (MPP), which changed the landscape of email...
The Monster Guide to Blocklists
Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up. When launch day comes, the...
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