Why BIMI Should Make a Comeback in 2024

Why BIMI Should Make a Comeback in 2024

Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints...
How to Explain DMARC to Your Boss

How to Explain DMARC to Your Boss

ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from being a...
The Monster Guide to Blocklists

The Monster Guide to Blocklists

Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up.  When launch day comes, the...