Recent Articles

Year in Review Email Inspiration

Oct 10, 2024
Ah, the elusive Year In Review email—likely the most lengthy and difficult one you’ll create all year.  Unlike your ongoing newsletters, product announcements, or confirmation emails, the Year In Review email is the most personalized one you’ll...
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The Monster Guide to IP Warming

May 08, 2023
IP warming can be a daunting and lengthy process - but every painstaking step is worth doing right.  Some businesses might not understand concepts like “deliverability” and “sending reputation,” and may opt to ramp up quickly over ramping up right....
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The Monster Guide to Spam Traps

Feb 09, 2023
One of the most common and enduring questions we get asked from our customers: What do all these different spam traps mean? As we increase the amount of signals in our platform, we thought it might be good to come up with a way for all of us to...
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The Monster Guide to Great Subject Lines

Sep 15, 2022
“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted...
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The Monster Guide to Reengagement

Jul 20, 2022
Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to...
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