The Monster Guide to IP Warming
IP warming can be a daunting and lengthy process – but every painstaking step is worth doing right. Some businesses might not understand concepts like “deliverability” and “sending reputation,” and may opt to ramp up quickly over ramping up right. Do…Start With...
The Monster Guide to Spam Traps
One of the most common and enduring questions we get asked from our customers: What do all these different spam traps mean? As we increase the amount of signals in our platform, we thought it might be good to come up with a way for all of us to keep tabs. So here are...
The Monster Guide to Great Subject Lines
“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is...
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