The Sending Scaries: Real Stories From The Email Geek Community
It’s spooky season, and if there’s anything scarier than mysterious creatures lurking in the dark, it’s sending a holiday campaign and realizing something has gone horribly wrong. You’ve been there: deadlines breathing down your neck, endless rounds of testing, and...
Year in Review Email Inspiration
Ah, the elusive Year In Review email—likely the most lengthy and difficult one you’ll create all year. Unlike your ongoing newsletters, product announcements, or confirmation emails, the Year In Review email is the most personalized one you’ll send, so it’s safe to...
Your Holiday Deliverability Questions
No matter how much we prep, the holiday sending season is just a lot. We’ve all heard the tried and true advice and combed through the astronomical numbers. But our customers have some really good questions that we just haven’t heard before. Here’s a round up of our...
Cut Email Production Times with Template Translation
In our shrinking world, most brands translate their email campaigns into at least a few languages. The reality of translation can be a tough one, though, with teams outsourcing work and exploding their production times to accommodate different versions of each send. ...
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