Latest Articles
Your Holiday Deliverability Questions
No matter how much we prep, the holiday sending season is just a lot. We’ve all heard the tried and true advice and combed through the astronomical numbers. But our customers have some really good questions that we just haven’t heard before. Here’s...
Cut Email Production Times with Template Translation
In our shrinking world, most brands translate their email campaigns into at least a few languages. The reality of translation can be a tough one, though, with teams outsourcing work and exploding their production times to accommodate different...
Apple Brings AI to its Mail App — What Does it Mean For You?
In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience. Once again, this announcement forces marketers to figure out how to deal with those new features, and how they’ll affect how emails...
SMS Journeys Allow Marketers to Test Replies & Interactions in Real Time
SMS is attractive to marketers because it’s immediate, personal and absurdly effective for certain communications types. Also true: It’s expensive to pull off. And because it’s so intimate, customers expect you to get it right 100 percent of the...
For the Love of Unsubscribe
In today's digital landscape, the "unsubscribe" button is more than a formality—it's a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
