For the Love of Unsubscribe
In today’s digital landscape, the “unsubscribe” button is more than a formalityāit’s a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
Personalize at Scale with Confidence
Weāre thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
Why BIMI Should Make a Comeback in 2024
Domain authentication has always been a big topic, but even more so this year. Yahoo and Googleās most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints...
The Email Community’s Take on Twitter/X
Two years after Elon Musk announced that he was buying X (āformerly known as Twitterā), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the most popular...
Recent Comments