Personalize at Scale with Confidence

Personalize at Scale with Confidence

We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
Why BIMI Should Make a Comeback in 2024

Why BIMI Should Make a Comeback in 2024

Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints...
The State of the Newsletter Economy in 2024

The State of the Newsletter Economy in 2024

“Newsletter is a generic, tired word” – that’s how Drew Price, Grammarly’s first Head of Product Marketing & Brand lead, started a recent post he shared on LinkedIn.   “Not everyone can create a flagship concept that serves as a core product experience and...
How to Explain DMARC to Your Boss

How to Explain DMARC to Your Boss

ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from being a...