The Monster Guide to Blocklists

The Monster Guide to Blocklists

Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up.  When launch day comes, the...
More Than Just a Confirmation Email

More Than Just a Confirmation Email

Transactional emails. Yes, the “order confirmation” ones.  Think that’s all there is to it? Think again.  The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
A Fresh Approach to Abandoned Cart Emails

A Fresh Approach to Abandoned Cart Emails

One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
The Monster Guide to IP Warming

The Monster Guide to IP Warming

IP warming can be a daunting and lengthy process – but every painstaking step is worth doing right.  Some businesses might not understand concepts like “deliverability” and “sending reputation,” and may opt to ramp up quickly over ramping up right. Do…Start With...