Imagine this: After months in the making, your marketing team has finally got the green light on the next product launch emails they’ve been working on. Everything is set in the platform, automated to perfection, and ready to be fired up. When launch day comes, the...
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
Today we’re excited to release a new mailstream tracking platform that will arm marketers and compliance teams with more confidence that their email policies are being followed and their data is secure. Through a simple interface, marketers create a set of...
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
We’ve launched some powerful new features in our creative rendering tool that give teams more clarity on how their emails are showing up in the inbox. While our expanded device views cover all modern email clients, these new features expand the ability to collaborate...
IP warming can be a daunting and lengthy process – but every painstaking step is worth doing right. Some businesses might not understand concepts like “deliverability” and “sending reputation,” and may opt to ramp up quickly over ramping up right. Do…Start With...
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