Personalize at Scale with Confidence

Personalize at Scale with Confidence

We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of...
A Opinião da Comunidade de Email sobre o Twitter/X

A Opinião da Comunidade de Email sobre o Twitter/X

Dois anos após Elon Musk anunciar que estava comprando o X (antes conhecido como Twitter), e após diversas mudanças turbulentas na gerência e operação, como empresas que enviam newsletter se adaptaram a essa mudança de marca? Nós analisamos como algumas das mais...
More Than Just a Confirmation Email

More Than Just a Confirmation Email

Transactional emails. Yes, the “order confirmation” ones.  Think that’s all there is to it? Think again.  The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
A Fresh Approach to Abandoned Cart Emails

A Fresh Approach to Abandoned Cart Emails

One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...