Latest Articles
Personalize at Scale with Confidence
We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a...
Why BIMI Should Make a Comeback in 2024
Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on...
The Email Community’s Take on Twitter/X
Two years after Elon Musk announced that he was buying X (“formerly known as Twitter”), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the...
The State of the Newsletter Economy in 2024
“Newsletter is a generic, tired word” – that’s how Drew Price, Grammarly’s first Head of Product Marketing & Brand lead, started a recent post he shared on LinkedIn. “Not everyone can create a flagship concept that serves as a core product...
How to Explain DMARC to Your Boss
ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from...
