Latest Articles
SMS Journeys Allow Marketers to Test Replies & Interactions in Real Time
SMS is attractive to marketers because it’s immediate, personal and absurdly effective for certain communications types. Also true: It’s expensive to pull off. And because it’s so intimate, customers expect you to get it right 100 percent of the...
For the Love of Unsubscribe
In today's digital landscape, the "unsubscribe" button is more than a formality—it's a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
Personalize at Scale with Confidence
We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a...
Why BIMI Should Make a Comeback in 2024
Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on...
The Email Community’s Take on Twitter/X
Two years after Elon Musk announced that he was buying X (“formerly known as Twitter”), and after several turbulent changes in management and operation, how have newsletter senders adapted to this branded switch? We checked how some of the...
