The State of the Newsletter Economy in 2024
“Newsletter is a generic, tired word” – that’s how Drew Price, Grammarly’s first Head of Product Marketing & Brand lead, started a recent post he shared on LinkedIn. “Not everyone can create a flagship concept that serves as a core product experience and...
How to Explain DMARC to Your Boss
ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from being a...
Omnivery & Inbox Monster Form Partnership for a Premium Inboxing Experience
Omnivery, a premium sending platform that vets highly reputable customers, has formed a strategic alliance and integration with Inbox Monster, an inbox signals platform that has become the choice for enterprise brands and ESPs looking for a deeper level of metrics on...
The Monster Guide to Sending Frequency
Email can seem like a powerful elixir to boost sales. For some in your company, it might seem like more sending = more revenue. But striking the right cadence or sending frequency is actually a little more nuanced if you want to protect deliverability and the bottom...
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