SMS is attractive to marketers because it’s immediate, personal and absurdly effective for certain communications types. Also true: It’s expensive to pull off. And because it’s so intimate, customers expect you to get it right 100 percent of the time. Inbox Monster...
Email and CRM practitioners have long faced a challenge with their growing SMS programs: They don’t know if their text messages are actually getting through to their recipients’ phones, despite the high price tag of these campaigns. Today Inbox Monster has released a...
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