News & Insights

Welcome to our new series, where we call out some of the exciting new features of our platform as they are released. Pretty nifty, right? First up: meet Subscriber Insights. 

We can’t believe our first full year at Inbox Monster is almost in the books! What an incredible year it has been, full of building relationships and building an incredibly powerful tool for marketers. We couldn’t help but take a moment to reflect back as we head into the holidays and beyond to 2023.

“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is arguably the most important creative element of your email–so it should get the most care and attention. 

When we think of deliverability and big email impact, the behemoth direct-to-consumer senders often come to mind as the ones that need to nail it in the inbox. But that’s not exactly fair.With a longer sales cycle, smaller list sizes and a pile up of industry-specific nuances, sending effective email as a B2B marketer can be a gnarly task.