News & Insights

A complete guide to email testing. Learn what email QA is, why it matters and how to pick the right email testing tool for your team.

Reputation tiers were a reward for putting in the work and having good sending practices. But ultimately we know that monitoring a wide variety of inbox signals and following best practices will buffer good actors from any negative impact.

Most marketers will definitely agree that data is important. We’d like to believe that it drives what we do in any modern digital program. Data is holy, right?But there’s one area in which many email marketers are under-informed on the performance of their program: delivery vs. deliverability.

No matter how much we prep, the holiday sending season is just a lot. We’ve all heard the tried and true advice and combed through the astronomical numbers. But our customers have some really good questions that we just haven’t heard before. Here’s a round up of our team’s top advice for staying on top of the inbox—it seems like you just can’t stump these deliverability experts. 

Inbox Monster is now the preferred deliverability and email testing provider for customers using Iterable, the AI-powered customer communication platform.

Every year holiday sending volume increases dramatically, with email remaining the linchpin of most e-commerce operations in our transformed world. Last year almost 6.8 billion emails were sent on Black Friday and over 7 billion emails were sent on Cyber Monday on the SendGrid platform alone, a 22.2% uptick from 2020, which was a banner year for sending volume.

Don’t overlook transactional and triggered emails this Black Friday/Cyber Monday. Learn how to optimize order confirmations, abandoned carts and journeys for maximum ROI.

Learn the truth about email tracking pixels, their limitations and how to use them ethically to build trust—not lose it.

Learn how to make your emails EAA-compliant under the European Accessibility Act. Includes WCAG tips, email accessibility standards and legal risks to avoid.

There’s a lot of excitement about how AI can massively streamline email strategy, production and more. And we’re all for making email smarter and more efficient.

Say hello to Gemini Previews, now live in Inbox Monster. Our newest device preview shows how Google’s Gemini AI summarizes your emails in the Gmail app on iPhone 16. No more guessing what’s getting summarized (and what’s getting skipped).

There’s a new kind of email in town: the tariff email.‍ No one likes being the bearer of bad news. Delivering unpleasant updates in an email, especially a marketing or sales one? Even more uncomfortable, both to a brand sending it and the audience receiving it.