Realtor.com + Inbox Monster: Selling Dream Homes With the Right Deliverability Partner
For over thirty years, people around the world have turned to Realtor.com to find their dream home. Today, it’s one of the most visited real estate listings websites, with over 100 million monthly active users across 80 countries.
To continue serving their audience of real estate agents and brokers, the B2B marketing team at Realtor.com needed a deliverability partner that could provide exceptional service. Enter Inbox Monster.
Impact & Results
100%
Outlook inboxing
HIGH
Gmail reputation over 6 months
From False Alarms to Peace of Mind
When it comes to deliverability, the last thing you need is a tool you can’t trust. Realtor.com’s B2B marketing team got tired of dealing with subpar vendors, whether it was their inherited tool that kept sending false alarms of email issues or a provider that lacked basic customer support after an acquisition and subsequent layoffs.
Now with Inbox Monster at their side, the Realtor.com team can receive the one-on-one attention they deserve with a dedicated deliverability analyst and easy access to email experts. When other vendors can’t even answer the phone, Realtor.com can rely on Inbox Monster to go above and beyond.
Conquering Outlook Issues With Smooth Onboarding
With Inbox Monster’s integration with Realtor.com’s email service provider, Salesforce Marketing Cloud, onboarding was easy, according to the team. Any hiccups were resolved promptly, and Inbox Monster offered quick solutions to set up Realtor.com’s email program for success.
By migrating to Inbox Monster, Realtor.com was able to eliminate its previous issues with Outlook and achieve 100% inboxing at the ISP. The team gradually removed their suppressions to improve their sender reputation, including a high score with Gmail over the past six months.
Keeping a Cool Head With Each Send
Inbox Monster is now the deliverability platform that supports all of Realtor.com’s email communications for B2B demand generation, as well as brand and customer marketing.
30 minutes before each send, the team tests with Inbox Monster’s seedlist to ensure that every email lands where and how it should. Inbox Monster’s Subscriber Insights gives Realtor.com’s marketers the visibility they need, including metrics like weighted inbox placement and risk areas by mailbox provider.
Whether it’s reporting on spamtraps, preventing blocklist issues, or monitoring overall reputation, Inbox Monster keeps the Realtor.com team calm with each email campaign.
Ready to see the tool?
We'd love to walk you through the platform, focusing on the features that will make a difference for you. Let's find a time to chat.