Ah, the elusive Year In Review email—likely the most lengthy and difficult one you’ll create all year. Unlike your ongoing newsletters, product announcements, or confirmation emails, the Year In Review email is the most personalized one you’ll send, so it’s safe to...
No matter how much we prep, the holiday sending season is just a lot. We’ve all heard the tried and true advice and combed through the astronomical numbers. But our customers have some really good questions that we just haven’t heard before. Here’s a round up of our...
“Newsletter is a generic, tired word” – that’s how Drew Price, Grammarly’s first Head of Product Marketing & Brand lead, started a recent post he shared on LinkedIn. “Not everyone can create a flagship concept that serves as a core product experience and...
Transactional emails. Yes, the “order confirmation” ones. Think that’s all there is to it? Think again. The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or resetting their passwords....
One of the most profitable automated emails is the abandoned cart email. The reason is simple: it’s a behavior-based email with high intent. In other words, those emails are only triggered when someone has proactively added an item to their cart and given their email...
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