Recent Articles

A Review of Apple’s AI Preview Text

Feb 18, 2025
Remember when Apple dropped a bombshell last year during its annual event, sharing that AI was coming to its new iOS last fall? And that email geeks all over the world thought that it was the end of the preview line as we knew it? Well, the Beta...
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For the Love of Unsubscribe

For the Love of Unsubscribe

Jul 02, 2024
In today's digital landscape, the "unsubscribe" button is more than a formality—it's a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is...
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Making Peace with Email Mistakes

Aug 07, 2023
Typos, date errors, broken URLs, empty emails, failed merge tags and more… we’ve all experienced the anxiety of pushing the send button, only to realize that something is amiss. Truth be told, when you’re running an enterprise email program,...
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More Than Just a Confirmation Email

Jun 28, 2023
Transactional emails. Yes, the “order confirmation” ones.  Think that’s all there is to it? Think again.  The world of transactional emails is so much bigger and deeper than providing your subscribers with their order number and summary or...
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