by Laura Sullivan | Sep 15, 2022 | Monster Guides
“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is...
by Laura Sullivan | Jul 20, 2022 | Blog, Monster Guides
Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to back off or maybe they...
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