Build emails that work for everyone

Both. Transactional, promotional, newsletters — every email that reaches an EU inbox is subject to the EAA. Teams often assume only marketing email is regulated, but a password reset or order confirmation carries the same accessibility requirements.

Font size, text and background color contrast, alt text, and semantic structure. These four cover most accessibility wins and most EAA exposure.

Almost certainly not. The sender is responsible for email accessibility. Your team still has to write alt text, code semantically and structure your email for clarity. Tools help, but accountability stays with you.

Accessible emails are easier to read, scan and act on, which drives engagement. Mailbox providers read engagement as a positive signal that improves inbox placement over time.

Yes, with two rules: don't flash more than three times per second, and provide descriptive alt text.

Inbox Monster tests your HTML against WCAG 2.2 AA standards, rendering across email clients. Our email preview functionality displays your email across 110+ devices, clients and browsers — including Microsoft Outlook, Gmail, iPhone and Android, in both light and dark mode. Accessibility and rendering are a package deal: Outlook turns images off by default, so the same workflow shows you whether your email still makes sense without them. You can instantly understand how your email reads and how it renders before you send.

Yes. Once you have added your alt text, Inbox Monster includes a built-in screen reader that plays it back the way a subscriber using assistive technology would hear it. It scrolls the email, reads each alt attribute aloud, and confirms the experience is smooth — closing the loop on the accessibility work you have already done. It is the same check a visually impaired subscriber's screen reader would run, built into your QA workflow so no one has to test it by hand.

The Americans with Disabilities Act (ADA) does not publish its own technical spec, so WCAG Level AA is widely treated as the benchmark for ADA compliance, and WCAG 2.1 AA is the version most often cited in U.S. guidance and case law. Inbox Monster tests against WCAG 2.2 AA, the current version, which includes every 2.1 AA requirement plus newer ones. Building to the 2.2 AA bar therefore covers the 2.1 AA benchmark ADA points to, so you are meeting the accessibility standards that regulators reference.

Yes. If your email lands in an inbox in the EU, you need to comply with the European Accessibility Act (EAA), even if you're sending from outside the EU.

Yes, with Inbox Monster's Custom QA. Build rules that match your brand, design, legal and compliance needs from 80+ pre-built rules or your own, and every email is checked against them automatically. Custom QA is available on the Enterprise plan of Inbox Monster's Creative Suite.