Morning Brew Inc.: When Email Is Your Core Business, Trust Inbox Monster
Morning Brew Inc. may be a media household name today, but every success story has humble beginnings. What started off as a business newsletter (in PDF form!) for college students has now grown to an audience of over 5 million subscribers across 16+ unique professional and creator-led brands under the portfolio company Morning Brew Inc.
Deliverability is vital to every business that uses email, but especially to Morning Brew Inc., where email is the business. To achieve a consistent 99% inbox placement rate, the Morning Brew Inc. team trusts Inbox Monster.
Impact & Results
99%
Weighted inbox placement
30M+
Emails sent weekly
77%
Year-over-year growth
A Strategic Partnership to Scale Email Infrastructure
With a portfolio of over a dozen publications, Morning Brew Inc. manages a sophisticated email ecosystem where the reader's editorial experience is the top priority. To ensure the team’s journalism reaches the inbox reliably, they isolate their primary newsletter streams from promotional and marketing messaging.
This strategy leverages a specialized multi-ESP (email service provider) approach: Sailthru powers their core editorial suite, while Iterable handles marketing communications.
By utilizing Inbox Monster as their centralized deliverability platform, the Morning Brew Inc. team can monitor real-time signals across both providers, ensuring their high sender reputation remains intact and their editorial content continues to lead the way in a crowded inbox.
Immediate Action for Maximum Impact
It takes vigilance to consistently uphold an impressive 99% inbox placement, especially for a high-volume media business that sends over 30 million messages per week. Morning Brew Inc.’s optimal email performance is a significant factor in the company’s subsequent 77% year-over-year growth.
The landscape of email clients is constantly shifting, and Morning Brew Inc. leverages Inbox Monster to navigate these changes, ensuring it maintains high deliverability while staying compliant with evolving email provider requirements.
Because mailbox providers and security layers like Microsoft and Proofpoint frequently update their protocols, having a proactive partner is essential. Inbox Monster serves as a sophisticated monitoring system that identifies and remediates potential hurdles before they impact the reader experience.
By staying ahead of these technical shifts, Morning Brew Inc. can rest assured that its editorial mission remains protected and the connection to its audience stays seamless.
An Insurance Policy for Email Performance
Some deliverability success stories are dramatic before-and-after tales, in which a company is plucked from the spam folder and achieves results never seen before. Morning Brew Inc. is not that story. With a mission-critical incentive to maintain their email program to the highest standards, the team continues to implement best practices and reap the benefits.
But that doesn’t mean they treat deliverability as “set it and forget it.” For years, Inbox Monster has served as Morning Brew Inc.’s insurance policy for email performance—the first place the team logs in to make sure everything’s running smoothly.
As the email landscape constantly changes, Morning Brew Inc. can rely on Inbox Monster to help deliver the high-quality content their customers have come to expect.
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