There’s a lot of excitement about how AI can massively streamline email strategy, production and more. And we’re all for making email smarter and more efficient.
But what about how AI is impacting (and majorly interfering) with how your customers experience your emails? In this webinar, Laura Sullivan from Inbox Monster and Beth Kittle from Twilio SendGrid walk through original research to see how summaries and extractions that are impacting your emails in Apple Mail, Gmail and Yahoo inboxes–and explore how to optimize for this brave new world.
Check out the 50-minute recording to learn:
- Why alt text and live text are even more important with Apple Intelligence
- A surprising discovery about Gemini–and why it seems to yield the most accurate results
- How to take control back with the automatic extractions that are widespread and troublesome (hint: cue the annotations)
- Why this all has a major impact on deliverability and creative best practices
