News & Insights

IP warming can be a daunting and lengthy process – but every painstaking step is worth doing right. Some businesses might not understand concepts like “deliverability” and “sending reputation,” and may opt to ramp up quickly over ramping up right.

Inbox Monster announced today in a press release that Mike Means will be joining the team as Head of Global Sales, increasing the email signals platform’s firepower at a crucial moment of growth and innovation. The platform has shown impressive growth in the last two years, expanding to service world class brands in travel, retail and entertainment. 

We had an absolutely brilliant time last week connecting with email geeks of all stripes (and nationalities!) at Inbox Expo in Valencia, Spain. The sense of community and collaboration at this event was overwhelming. Here are just a few of the nuggets we walked away feeling inspired by: 

Last month, we completed a spam trap expansion that significantly increased our visibility into traps of various forms worldwide, making Inbox Monster the largest spam trap network. We’re here to empower marketers with more inbox signals so they can make smarter decisions, and this is a major milestone with millions (we’re talking 100s of millions!) of traps now in the network. 

One of the most common and enduring questions we get asked from our customers: What do all these different spam traps mean? As we increase the amount of signals in our platform, we thought it might be good to come up with a way for all of us to keep tabs. 

‍Here at Inbox Monster, we love deliverability, data and everything email-geeky. But we also love getting a delightful email. Whether the subject line made us crack a smile or the personalization was on point, good email is just great. So, we’d like to bring you this series in which we call out some really delightful emails that have hit our inbox.

Remember last summer when Spamhaus released a “tidal wave” of informational listings? These warning signs of poor sending practices certainly got the attention of more than a few marketers and brands. Now that we’ve all caught our breath, we checked in with Matthew Stith, Industry Liaison at Spamhaus, to ask what’s next for these cautionary informational listings and what impact they have made.

Welcome to our new series, where we call out some of the exciting new features of our platform as they are released. Pretty nifty, right? First up: meet Subscriber Insights. 

We can’t believe our first full year at Inbox Monster is almost in the books! What an incredible year it has been, full of building relationships and building an incredibly powerful tool for marketers. We couldn’t help but take a moment to reflect back as we head into the holidays and beyond to 2023.

“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is arguably the most important creative element of your email–so it should get the most care and attention. 

When we think of deliverability and big email impact, the behemoth direct-to-consumer senders often come to mind as the ones that need to nail it in the inbox. But that’s not exactly fair.With a longer sales cycle, smaller list sizes and a pile up of industry-specific nuances, sending effective email as a B2B marketer can be a gnarly task.

Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to back off or maybe they just forgot why they had that brand love in the first place. Reengagement is exactly how you can find out–so you won’t be that annoying person at the cocktail party who can’t take a hint.