News & Insights

“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is arguably the most important creative element of your email–so it should get the most care and attention. 

When we think of deliverability and big email impact, the behemoth direct-to-consumer senders often come to mind as the ones that need to nail it in the inbox. But that’s not exactly fair.With a longer sales cycle, smaller list sizes and a pile up of industry-specific nuances, sending effective email as a B2B marketer can be a gnarly task.

Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to back off or maybe they just forgot why they had that brand love in the first place. Reengagement is exactly how you can find out–so you won’t be that annoying person at the cocktail party who can’t take a hint.