News & Insights

One of the most common and enduring questions we get asked from our customers: What do all these different spam traps mean? As we increase the amount of signals in our platform, we thought it might be good to come up with a way for all of us to keep tabs. 

Remember last summer when Spamhaus released a “tidal wave” of informational listings? These warning signs of poor sending practices certainly got the attention of more than a few marketers and brands. Now that we’ve all caught our breath, we checked in with Matthew Stith, Industry Liaison at Spamhaus, to ask what’s next for these cautionary informational listings and what impact they have made.

Welcome to our new series, where we call out some of the exciting new features of our platform as they are released. Pretty nifty, right? First up: meet Subscriber Insights. 

We can’t believe our first full year at Inbox Monster is almost in the books! What an incredible year it has been, full of building relationships and building an incredibly powerful tool for marketers. We couldn’t help but take a moment to reflect back as we head into the holidays and beyond to 2023.

“Don’t use free in the subject line. It’ll land you in spam.” This advice came and went about 10 years ago, along with One Direction (sorry, 1D!). Like many things in our world, subject best practices have gotten more… complex. But a well-crafted subject line is arguably the most important creative element of your email–so it should get the most care and attention. 

Every year holiday sending volume increases dramatically, with email remaining the linchpin of most e-commerce operations in our transformed world. Last year almost 6.8 billion emails were sent on Black Friday and over 7 billion emails were sent on Cyber Monday on the SendGrid platform alone, a 22.2% uptick from 2020, which was a banner year for sending volume.

When we think of deliverability and big email impact, the behemoth direct-to-consumer senders often come to mind as the ones that need to nail it in the inbox. But that’s not exactly fair.With a longer sales cycle, smaller list sizes and a pile up of industry-specific nuances, sending effective email as a B2B marketer can be a gnarly task.

Email is a nuanced exchange. Your customers trust you enough to invite your brand to their inbox. If they aren’t opening and interacting with your content, they’re sending you a signal. Either they’re no longer into it and it’s probably time to back off or maybe they just forgot why they had that brand love in the first place. Reengagement is exactly how you can find out–so you won’t be that annoying person at the cocktail party who can’t take a hint.

Most marketers will definitely agree that data is important. We’d like to believe that it drives what we do in any modern digital program. Data is holy, right?But there’s one area in which many email marketers are under-informed on the performance of their program: delivery vs. deliverability.