News & Insights

Apple Intelligence is changing the inbox experience, rewriting preheaders, summarizing emails, and sometimes even skipping over key details. So, what happens when you put it to the test?We partnered with Twilio to find out.

Remember when Apple dropped a bombshell last year during its annual event, sharing that AI was coming to its new iOS last fall? And that email geeks all over the world thought that it was the end of the preview line as we knew it?

We have to admit, 2024 has been an incredible year here at Inbox Monster. Fueled by product innovation and an amazing roster of enterprise brands and technology partners, sometimes we have to pinch ourselves because of all the great things we have accomplished together.

Apple released Apple Intelligence (Apple AI) with the release of the iPhone 16 this past October. Apple Mail (the default mail client on the iPhone) leverages Apple AI and has started replacing preview text of emails within the Locked Screen, List Screen and Message Screen with their own summary of the email content, as well as providing a summary of the content in the inbox. 

Inbox Monster announces today a new way to test interactive content and animation in email: Live Previews. Testing the support for interactive elements has long been a challenge that holds email makers back. It’s impractical to send test emails to all types of devices and inboxes–so this feature will streamline that process greatly, giving instant feedback on support and fallbacks. So we can all make more excellent email. Huzzah! 

It’s spooky season, and if there’s anything scarier than mysterious creatures lurking in the dark, it’s sending a holiday campaign and realizing something has gone horribly wrong.

DMARC doesn’t have to be complicated. Learn how to explain DMARC to non-technical teams, get leadership buy-in and improve email deliverability.

In our shrinking world, most brands translate their email campaigns into at least a few languages. The reality of translation can be a tough one, though, with teams outsourcing work and exploding their production times to accommodate different versions of each send. 

In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience. Once again, this announcement forces marketers to figure out how to deal with those new features, and how they’ll affect how emails show up in the inbox.

In today’s digital landscape, the “unsubscribe” button is more than a formality—it’s a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is more important than ever. This shift not only improves user experience but also strengthens the trust and engagement between senders and their audience.

Inbox Monster has teamed up with Movable Ink to create a flawless integration for rendering personalized email creative. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of marketing teams everywhere. 

Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints and keep the threshold below 0.3%.