News & Insights

In early June, Apple introduced the iOS 18, which includes three major changes to its Mail app user experience. Once again, this announcement forces marketers to figure out how to deal with those new features, and how they’ll affect how emails show up in the inbox.

In today’s digital landscape, the “unsubscribe” button is more than a formality—it’s a crucial part of respectful and user-friendly communication. As Gmail and Yahoo enforce stricter requirements, making it easy for recipients to unsubscribe is more important than ever. This shift not only improves user experience but also strengthens the trust and engagement between senders and their audience.

We’re thrilled to announce an exciting new integration with Movable Ink. The integration allows marketers to easily test Movable Ink-powered modules on live devices and adjust content to ensure that every edge case works beautifully, putting a smile on the faces of marketing teams everywhere. 

Domain authentication has always been a big topic, but even more so this year. Yahoo and Google’s most recent regulations require brands to properly authenticate and verify their domains with SPF, DKIM, and DMARC, as well as keep a closer eye on their spam complaints and keep the threshold below 0.3%. 

“Newsletter is a generic, tired word” – that’s how Drew Price, Grammarly’s first Head of Product Marketing & Brand lead, started a recent post he shared on LinkedIn. “Not everyone can create a flagship concept that serves as a core product experience and consistently improves sentiment and value realization,” he continued.

ICYMI and live on a remote island free of email chatter: Two giants of email, Google and Yahoo, announced that every bulk email sender needs to have a clear DMARC policy in place, pronto, among a few other requirements. Having a policy went from being a you-really-should best practice to being a requirement. So there’s never been a better time to implement a policy that will reinforce trust in your brand.

Omnivery, a premium sending platform that vets highly reputable customers, has formed a strategic alliance and integration with Inbox Monster, an inbox signals platform that has become the choice for enterprise brands and ESPs looking for a deeper level of metrics on their email programs. Together, the companies help ensure the highest level of email deliverability for their customers. 

Email can seem like a powerful elixir to boost sales. For some in your company, it might seem like more sending = more revenue. But striking the right cadence or sending frequency is actually a little more nuanced if you want to protect deliverability and the bottom line, as well as your brand’s reputation. 

As we all wind down from a whirlwind year, we just wanted to take a moment to pause in appreciation of our dedicated teammates, top notch clients and rich email community. As we look back, we’re full of gratitude for you.

You might have heard that Google and Yahoo just dropped major news about their upcoming requirements for bulk email senders. Here’s the big headline: Starting in February 2024, anyone mailing to more than 5,000 subscribers a day will have to comply with a few extra provisions if they want to land in the inbox at Gmail and Yahoo.

Pushing send is scary. Pushing send during the holidays–when volumes are ramped up and pressure to deliver revenue is heightened–is scariest. But fear not. We have a plan for prepping yourself and your team so that you can send with total confidence and even be the holiday sending hero. 

Email and CRM practitioners have long faced a challenge with their growing SMS programs: They don’t know if their text messages are actually getting through to their recipients’ phones, despite the high price tag of these campaigns. Today Inbox Monster has released a suite of tools to arm marketers with more signals from their SMS program, revolutionizing the approach to the channel.